Power by Lachlan is a lifestyle apparel brand founded by 24-year-old content creator and esports personality, Lachlan Power.

In early 2013, Lachlan launched his channels and became the first Australian gaming YouTube channel to reach 10 million subscribers. Today, he is a key component of the YouTube Gaming community with a loyal following of 12 million+ subscribers on YouTube alone with over 3.5 billion views.

Lachlan’s mission for Power is to create a tribe for anyone who shares his same passion for gaming and streetwear. Everything from the fabric weight to the color and cut of each custom piece is hand-picked by Lachlan himself. The brand’s collections are defined by high quality basics that reference a contemporary mix of loungewear and techwear.

Lachlan lives in Brisbane, Australia and loves spending time in Toronto. He frequents Los Angeles for brand engagements and Power development.