Designed in Australia, PWR.Supply s a lifestyle apparel brand founded by content creator and Fortnite ICON, Lachlan Power.
Founder
Lachlan Power
In early 2013, Lachlan launched his channels and became the first Australian gaming YouTube channel to reach 10 million subscribers. Today, he is a key component of the YouTube Gaming community with a loyal following of 15 million+ subscribers on YouTube alone with over 5.4 billion views.
Lachlan’s mission for PWR.supply is to create a tribe for anyone who shares his same passion for gaming and streetwear. Everything from the fabric weight to the color and cut of each custom piece is hand-picked by Lachlan himself. The brand’s collections are defined by high quality basics that reference a contemporary mix of loungewear and techwear.
Our Journey
In the bustling digital landscape of 2020, Lachlan Power, fueled by an unyielding passion for gaming embarked on a thrilling journey to share his adventures with the world. Through his genuine love for gaming, Lachlan swiftly amassed a dedicated legion of fans, who eagerly tuned in to witness his extraordinary gaming skills and lively commentary. As his influence grew, so did his ambition, igniting a spark that shake the foundations of oceanic esports by creating PWR.
14th JULY 2020
LAUNCHING PWR
On the 14th of June 2020 PWR was introduced to the world. Entering the Esports, Content and Apparel scene.
8TH OCTOBER 2022
FIRST POP-UP STORE
2022 saw the first PWR PopUp on the infamous Flinders Street in Melbourne, AU.
25th APRIL 2024
PWR BY NTW
We teamed up with NO TWO WAYS, to craft an exclusive shoe as part of our 2024 Pro Kit used by our Esports Athletes on the worlds biggest stages! As part of this 25 people we're randomly drawn to receive this exclusive shoe as a thank you to out community.
July 14th 2025
PWR 5TH ANNIVERSARY
Celebrating five years of fearless plays, cultural moments, and our community! This milestone marks a new legacy of our passion, history, and technical ability that power every move we make.
August 2nd 2025
PWR X SOLO LEVELING COLLAB
9 time award winning show Solo Leveling teams up with PWR in a collaborative 8-piece drop forged in the shadows of power and reawakening. Featuring hoodies, tees, and exclusive accessories, each piece channels the raw energy of Sung Jinwoo’s transformation from the world’s weakest hunter to something far greater.
2025 >
CURRENT DAY
Now PWR is the most viewed gaming and esports organisation on YouTube in the world! Where Creators and Competitors come to play.