PWR.supply is a lifestyle apparel brand founded by 27-year-old content creator and esports personality, Lachlan Power.
In early 2013, Lachlan launched his channels and became the first Australian gaming YouTube channel to reach 10 million subscribers. Today, he is a key component of the YouTube Gaming community with a loyal following of 14 million+ subscribers on YouTube alone with over 4.5 billion views.
Lachlan’s mission for PWR.supply is to create a tribe for anyone who shares his same passion for gaming and streetwear. Everything from the fabric weight to the color and cut of each custom piece is hand-picked by Lachlan himself. The brand’s collections are defined by high quality basics that reference a contemporary mix of loungewear and techwear.
Lachlan lives in Brisbane, Australia. He owns PWR, the OCE region's premier esports organization which is based in Queensland.